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Strauss Page
Overview
01
Strauss Group is an international Food & Beverage company that strives to improve people’s lives, headquartered in Israel.
02
Mission
When strauss sustainability strategy was defined they chose to focus on goals and objectives in five areas: nutrition and health, a sustainable supply chain, climate, water, people and communities.
The goal was to create two pages that contain inspirational video banner, main categories that will run in a row, a description of the company's managers, articles and as infographics that represents facts about the company.
The Pages:
video player showing company sustainability report.
Image Gallery showing 3 clickable topics about sustainability.
Creating 2 clickable articles.
Creating a slideshow to contain all the 6 topics, each topic has a link to an article.
It's an easy way to convey information, and they are much more engaging for people to read.
It's highlighting important information associated with the topic.
Decided to use infographics to attract viewers attention because its more eye-catching than texts by combining pictures, colors, and content.
The visual structure makes it easier to understand the information and can also increase the overall engagement level of visitors on a page. Infographics will help the visiters to pay attention to the content for longer time because people tend to "scan" material as opposed to actually reading text.
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